During an interview with the German motorsport website Speedweek.com, Stefan Pierer, owner & CEO of KTM and Husqvarna, expressed his interest in the motorcycle brand Ducati. Asked about the enormous takeover price that current owner Audi will ask for a possible sale, the wealthy Austrian replies that it is not so much the price, but that engine brands might be better prepared for the future through cooperation.
Although the Indian partners Bajaj (49% owner of KTM) had wanted to buy Triumph Pierer said that’s not an option.
I have an emotional relationship with Ducati (…) The only brand that suits us is Ducati, everything else you can forget.” MV Agusta is too small, because of the diesel affair and e-mobility will soon have different priorities than a motor factory. (…) Of course it would be interesting in our group to have such a brand: it is not about the price, but about: when everyone realizes what situation he is in. “New homologation challenges are waiting for us. (…) And there is demographic development in Europe as well – today you have to go to Asia with a motorcycle company, to India If you are not successful there, you are ultimately So it’s not about the purchase price at Ducati, but the question: How can we become stronger together?
Strikingly enough, Volkswagen CEO Herbert Diess recently mentioned a merger with another brand as a real option for Ducati: “I can also imagine a merger or a collaboration with other brands, Ducati simply as a motorcycle icon within the VW company. is not enough.”
Will it ever happen? We’ll just have to wait and see.