During an interview with the German motorsport website Speedweek.com, Stefan Pierer, owner & CEO of KTM and Husqvarna, expressed his interest in the motorcycle brand Ducati. Asked about the enormous takeover price that current owner Audi will ask for a possible sale, the wealthy Austrian replies that it is not so much the price, but that engine brands might be better prepared for the future through cooperation.
Although the Indian partners Bajaj (49% owner of KTM) had wanted to buy Triumph Pierer said that’s not an option.
I have an emotional relationship with Ducati (…) The only brand that suits us is Ducati, everything else you can forget.” MV Agusta is too small, because of the diesel affair and e-mobility will soon have different priorities than a motor factory. (…) Of course it would be interesting in our group to have such a brand: it is not about the price, but about: when everyone realizes what situation he is in. “New homologation challenges are waiting for us. (…) And there is demographic development in Europe as well – today you have to go to Asia with a motorcycle company, to India If you are not successful there, you are ultimately So it’s not about the purchase price at Ducati, but the question: How can we become stronger together?
Strikingly enough, Volkswagen CEO Herbert Diess recently mentioned a merger with another brand as a real option for Ducati: “I can also imagine a merger or a collaboration with other brands, Ducati simply as a motorcycle icon within the VW company. is not enough.”
Will it ever happen? We’ll just have to wait and see.
Ducati continues to invest in safety and, together with Audi, participates in the first demonstration in Europe of a new vehicle-to-everything (V2X) communication system between motorbikes and cars.
As announced in April, the Bolognese company has outlined a strategic line, called “Safety Road Map 2025”, for the development of new safety systems and technologies. The first steps in this strategy are the extension of the ABS Cornering to the entire range and the introduction of a bike with front and rear radar on the market in 2020. In addition, the Borgo Panigale company is experimenting, together with various industry leaders, some new technologies that will equip its bikes in the medium and long term.
One of these technologies is called C-V2X and it is a wireless communication system between road users such as cars, motorcycles, pedestrians, and bicycles and infrastructure. C-V2X technology is a key step toward 5G for automotive applications with direct communication between vehicles and their surroundings.
The demonstration featured Audi Q7 and Audi A4 road vehicles, as well as a Ducati Multistrada 1200 Enduro two-wheel vehicle equipped with C-V2X technology utilizing the Qualcomm® 9150 C-V2X chipset solution*.
The showcase demonstrated common situations that can take place between motorcycles and vehicles, and how C-V2X technology can be used to help improve road safety.These include Intersection Collision Warning, where a vehicle equipped with C-V2X technology pulls out from a junction with an adjoining road and avoids hitting a motorcycle rider who has the right of way, as well as Across Traffic Turn Collision Risk Warning, in which a vehicle avoids a left turn collision with a motorcycle. Finally a warning of sudden braking of the leading two-wheel vehicle.
“This is the perfect demonstration of use cases in which the modern technologies can drastically improve the safety of future motorcycle users”, said Pierluigi Zampieri, Vehicle Innovation Manager at Ducati Motor Holding. “Indeed, the C-V2X communication is definitely one of the key projects of the Ducati 2025 safety road map”.
For one night only this season, Ducati Glasgow were invited along to Perth Bike Night to bring their absolutely stunning range of Italian machinery to the heart of Scotland along with numerous other exhibitors to showcase their products and tell their stories to help Perth Bike Night, the attendees and other small businesses to raise money for charity.
Perth Bike Night on Saturday 30th June 2018 was sponsored by Carpenters Joinery, a small local joinery business passionate about fundraising for Rachel House. Funds were raised by means of a £2 on-the-gate entry fee and the sale of raffle tickets for prizes which were donated by numerous bike dealers, local businesses and even bike night attendees. A very generous £1,248.46 was counted – a new highest total for Perth Bike Night who have been running their charitable evenings for over 4 years.
Karen Gary from Perth Bike Night commented,
“I’m completely blown away by the total and amount of bikes! Ducati Glasgow topped off the night with a fantastic display of some of their stunning bikes and I look forward to welcoming them back in the future. Perth Bike Night is about a group of like-minded people getting together to helps others, the event runs entirely on a voluntary basis and to date we have raised over £15,000 to help over 18 different charities and causes with our efforts which makes me extremely proud to be part of such a fantastic group of people”
Over 350 bikes attended the Perth Bike Night at the end of June, held at Noah’s Ark, Old Gallows Road, Western Edge, PERTH, PH1 1QE on possibly the warmest evening of the year to support Rachel House, part of the Children’s Hospices Across Scotland (CHAS) charity. Those from the Perth and Kinross area describe Rachel House as a ‘home from home’ for families. It has a range of facilities including a hydrotherapy room, large accessible garden and lots of areas for relaxing and fun. It also has areas for reflection, bereavement support and care.
For those interested in the motorcycles on show, Ducati Glasgow introduced the Ducati Panigale V4 to Perth. Some Perth Bike Night visitors had their pictures taken with the V4, as if this Italian performance bike was a celebrity itself.
The brand new Scrambler 1100 Sport was on show and surprised everyone with it’s superior performance forks and Öhlins shock absorbers – these racing features render the Scrambler 1100 the ideal muscle bike for riders who love to express themselves through speed.
For the more adventurous rider, the Multistrada 1260 S was a hot topic. Visitors could try this adventure bike out for size and receive demonstrations of the on-board Ducati Multimedia Systems (DMS) from the friendly staff on hand.
The family-owned dealership also brought the XDiavel S to central Scotland. This high performance cruiser is a motorcycle that you have to see to believe. It’s easy to be drawn into the admiration of this bike. Before you know it, you would be stopped in your tracks to study the XDiavel S’s clean lines and understated innovation – it’s no surprise that this incredible design and engineering won the Good Design Award, the world’s oldest prize dedicated to Design excellence. The XDiavel S is true show stopper and available to test ride from the Hillington Park Showroom.
Some of the 350 + visitors also arrived on some very limited-edition, Italian machines including a Mike Hailwood Ducati 900 Evoluzione. The bikes on show, from both Ducati Glasgow and Perth Bike Night attendees looked incredibly beautiful in the Scottish sunset, and knowing that everyone had contributed towards the almost £1,250 fundraising for Rachel House, makes it all worth the while.
Perth Bike Night is on the last Saturday on the month, every month between April and September and is held at Noah’s Ark, Old Gallows Road, Western Edge, PERTH, PH1 1QE. If you would like to help fundraise, have a stand at the Perth Bike Night or sponsor an evening, please get in touch via the Perth Bike Night facebook page, linked below.
Dunne completed today’s “Race to the Clouds” in 9:59:102. This is Dunne’s fourth victory at Pikes Peak.
“We did it. We took the podium,” said Dunne, who notably was the first motorcyclist ever to traverse the 4,720-foot Pikes Peak race course in less than 10 minutes in 2012. “The Multistrada 1260 Pikes Peak proved as amazing as we all hoped. It performed flawlessly, giving me everything I needed to get up the mountain. Pikes Peak is never an easy race, but the weather cooperated and we clinched the victory for Ducati.”
This is Ducati’s seventh victory on the mountain since the company’s debut in 2008. Ducati and Dunne held the all-time course record from 2012 until 2017, a year in which Ducati was not part of the official race competition. Dunne’s previous victory in 2012 was achieved on the game-changing Multistrada 1200 S.
This year, Dunne secured the win on the new Multistrada 1260 Pikes Peak model. The new Multistrada 1260 Pikes Peak showcases the versatility of a new, larger displacement 1262 cc Ducati Testastretta DVT engine delivering 18% more torque in the mid-range. The bike is also paired with a redesigned chassis for increased stability.
Rounding out the Ducati team this year was new member Codie Vahsholtz, who finished in third with a time of 10:12:703. Vahsholtz is a Colorado native who comes from a family of Pikes Peak champions and has established a series of victories of his own.
This year, for the 96th running of the “Race to the Clouds,” Ducati partnered with Shell Advance, Brembo, Pirelli, Termignoni, Spider Grips, Ducati by Rizoma, Race Tech, Revl and Racing Cowboys.
The Ducati Scrambler Land of Joy and its many fun initiatives is a must for the busy programme of events confirmed for WDW2018 to take place from 20 to 22 July at the “Marco Simoncelli” Misano World Circuit.
During the first day, Friday 20 July, the opening event of WDW will be the Flat Track Race featuring the Ducati race-track riders. Andrea Dovizioso, who won the 2016 edition, Troy Bayliss, Danilo Petrucci, Jack Miller and Michele Pirro are among the riders who will take part in the race with a racetrack-configured Ducati Scrambler Flat Track Pro. The challenge will take place on the kilometre-long track of the Misano Arena where the riders will give thrilling displays of drifting in what promises to be a fun and entertaining event.
During the three days of the rally the Scrambler Village will be brought to life by all sorts of different activities, including plenty of musical events. Live music and live episodes of Scrambler Radio will take turns on the Scrambler stage, so that even those who haven’t made it to the event can follow in real time. Once again the yellow Scrambler School Bus will feature at the Village and, for the occasion, a photographic studio will be set up inside to take images of all the Scrambler riders present. The photos taken will contribute to the first Ducati Scrambler book planned to celebrate the fifth anniversary of the brand.
An area of the Land of Joy will be dedicated exclusively to the new Ducati Scrambler 1100 which, together with all the other models of the range will be available to visitors for test rides. Other fun initiatives include the opportunity to ride at the Ducati Scrambler Flat Track School for a memorable experience learning to dirt track drifting in total safety with a Ducati Scrambler Sixty2, that has been modified specially for the occasion.
As at the previous edition, WDW2018 will host the official prize-giving of the “Custom Rumble” contest, dedicated to the best special versions of Ducati Scramblers. The four Custom finalists in the Best Dealer, Best Private Customizer, Best Customer and Best Rookie categories will be on display and a jury of experts will declare the winning Ducati Scrambler in the on-stage prize-giving ceremony.
The Scrambler Silodrome will be another fun focus point – a wooden cylindrical structure within which three daring stuntmen will each ride a Ducati Scrambler along the vertical wall of the Colosseum, displaying extraordinary acrobatic motorcycle moves at various times throughout each day of the rally.
Another unmissable feature of the Land of Joy is the area dedicated to street food, fundamental aspect of the brand’s philosophy. Drinks and gourmet sandwiches will be served from food trucks to delight the palates of participants.
Last but not least among the Ducati Scrambler attractions at the 2018 World Ducati Week is a hot-air balloon which, safely fixed to the ground with special ropes, will rise about a hundred metres into the air, giving passengers the opportunity for a unique viewpoint on WDW from above.
The Panigale V4 has been loaned to BikeSafe as part of Ducati UK’s commitment to the BikeSafe Project. Assistant Chief Constable Nick Adderley and members of the BikeSafe team took the opportunity to take the track alongside Ducati devotees and put the Panigale V4 through its paces.
BikeSafe is a police led motorcycle project that is run by most forces throughout the UK. The main aim is to reduce the number of bikers being hurt on the roads. The focus of BikeSafe is that riding should be fun, and by improving skills, knowledge and hazard awareness it will hopefully make riding safer and more enjoyable. Their workshop explores the main riding hazards that biker faces. By delivering theory presentations and observed rides, a BikeSafe workshop help riders discover their strengths and weakness and develop their riding.
Nick Adderley – Assistant Chief Constable for Stafforrdshire Police and National Lead for BikeSafe UK
“We are absolutely delighted with the relationship we have with Ducati, what’s really important is our mission as part of BikeSafe is to help bikers to become safer on the roads and better road users. The fact that we have a relationship with Ducati means that we have that engagement opportunity with bikers, because the V4 really peaks people’s interest. They want to come over to us and enjoy the bike with us and it gives us the opportunity to really speak to them and educate them about safe riding.”
Tim Maccabee – Managing Director of Ducati UK
“On behalf of all of us at Ducati UK, we are extremely proud to be able to bring awareness to the BikeSafe campaign. The Panigale V4 we have had designed with Police livery will certainly attract attention, and I hope it will help to engage riders with what BikeSafe do and essentially promote safer riding.”
That’s how Ducati describe the 1100 Scrambler, and that’s exactly how Ducati Glasgow celebrated the Scrambler Spring break Open Day on Saturday 12th May at their award-winning showroom in Hillington Park, Glasgow.
Creative, youthful and spirited, the new Ducati Scrambler is more than just a motorcycle, the Ducati Scrambler is a brand which enhances creativity, self-expression and the sharing of positive emotions. It is a universe of fun, joy and freedom made of motorcycles, accessories and apparel.
To celebrate this lifestyle, and with a Scrambler Spring Break theme, Ducati Glasgow were generously giving away Scrambler neck tubes, posters and more, had a Foosball League in their cafe with prizes for the winners, a DJ playing customer requests throughout the day and Welcome to the Workshop Tours guided by Managing Director, Martin Rees.
Martin Rees commented, “The most important thing about our Spring Break Open Day was for staff and visitors to have a great time. We wanted to show we’re not just an exclusive Ducati store, we also like to have fun, get involved, show a bit of self-expression – a bit like the Scrambler brand itself.”
Ducati Glasgow also gave away a VIP Hospitality Ticket to BSB as part of a competition and offered test rides on their Scrambler model range which included:
Bikers interested in this new Scrambler 1100 model can also save up to 34% in-store on clothing and accessories when purchasing a new Scrambler 1100, an offer which was launched at this Spring Break Open Day and will run until 30th June 2018.
Ducati Glasgow provided motorcycle enthusiasts with almost the entire 2018 Ducati model range to test ride, an incredible demonstrator fleet with a combined bhp of nearly 800! The staff mapped out the routes and took groups of riders out for a 30 minute spin, every 45 minutes on these incredible high-performance bikes. Pre-booking was advised although some lucky riders had the chance to get their leg over an available new model.
The demonstrator fleet showcased the 2018 models including the new Panigale V4 S, Multistrada 1260 and 950, SuperSport S, X Diavel S cruiser, the extremely versatile Monster 821, as well as the ever popular Scrambler Icon 800 and brand new Scrambler 1100. With over 20 test rides pre-booked over 2 hours, the Ducati Dealer also showcased the bikes on display for an hour after test riding so visitors had some definite Ducati eye candy to admire.
The test ride loop took around 30 minutes and covered a variety of roads including wide sweeping roads, perfect straights and tight corners, giving riders the ability to feel the motorcycles performance and handling.
Members of the Scottish Ducati Club also arrived in style to present their classic and special edition models which included a limited edition Ducati 916 and a range-topping, brand new 2018 Panigale 959 Corse.
Blair Willoughby, Ducati Glasgow Sales Manager commented, “It’s nice to be over in the East actually, it’s like a day out for us! Ducati Glasgow is here for the Ducati owners throughout Scotland so it’s great to be over here with our bikes and staff. The Leadburn Inn have been very accommodating, big thanks to Ian and all the team!”
So, if you fancy heading out on a new Ducati across some of Scotland most popular roads with safe and experienced guides on hand, seeing someimmaculate and limited edition bikes on display without even having to visit a dealership, all courtesy of Ducati Glasgow – the Perth Bike Night on Saturday 30th June is the next date for your diary.
The Ducati Glasgow / UK Roadshow provided motorcycle enthusiasts in Scotland with almost the entire 2018Ducatimodel range, an extended demonstrator fleet to ride around some of Scotland’s most stunning scenery.The California Superbike School were also in attendance with experienced guides who mapped out the routes and took groups of riders out for a 30 minute spin, every 45 minutes on these incredible high-performance bikes.
Ducati Glasgow support the Ducati UK event truck every year with their shared demonstrator fleet therefore, this fully-booked event has become a permanent fixture on the Ducati UK events calendar. For 2018 the number of Ducati models available was increased due to customer demand.
The demonstrator fleet showcased the 2018 models including the new Panigale V4 S, Multistrada 1260, 1200 and 950, SuperSport, models from the Diavel cruiser range and various Monsters, as well as the popular Scrambler 800s. With over 120 test rides pre-booked over the two days, the brand new Scrambler 1100 Special, 1100 Classic and Multistrada 1260 S were also on display so visitors always had some definite Ducati eye candy to admire.
The Scottish Ducati Club also arrived in style to present their classic and special edition models which included an ultra-limited edition Ducati Panigale S Anniversario, a 205bhp high-tech, range-topping Italian superbike aimed at marking 90 years since Ducati was founded, and a limited-edition Ducati PaulSmart 1000 LE. A retro styled motorcycle built by Ducati in 2006 to commemorate Paul Smart’s win at the Imola 200 race in 1972, a win that helped define Ducati’s future approach to racing, was also on show. Visitors who were thinking of changing their bike also received a part-exchange estimate on the day.
So, if you fancy heading out on a ride to The Green Welly Stop, trying out a new Ducati model across some of Scotland most popular roads with safe and experienced guides on hand, seeing some immaculate and limited edition bikes on display without even having to visit a dealership, all courtesy of Ducati Glasgow – it’s definitely a date for your diary next year.
The next Ducati Demo Event is at the Leadburn Inn, Penicuik on Thursday 3rd May from 5pm till 8pm. With a selection of new demonstrator models available and a limit of only 4 ride-outs, we advise those interested in taking part to pre-book by calling 0141 333 4998 or email email@example.com.
Ducati UK, supported by Ducati Glasgow have attended the Scottish Motorcycle Show consistently for over 16 years, however this year their impressive stand will be a missing feature from the opening doors of the Ingliston show. This will be the first time Ducati will have had to withdraw from the show, due to the results of the implications from the rescheduled dates, as the new event date coincides with their nationally advertised Season Opening Launch.
“We are very disappointed not to be taking part in this year’s Scottish Motorcycle Show,” commented Ducati Glasgow Managing Director, Martin Rees. “After weeks of investigations, discussions with Ducati UK and our Ducati Glasgow Team, we have had to make the very difficult decision not to attend. Our Ducati Season Opening is taking place on the same weekend, therefore with the exciting plans already in place and the facilities we can offer from our new showroom – we can give our customers and visitors a bigger and better experience during our Season Opening Launch, so we have decided to focus our attentions on this event instead.”
The Ducati Glasgow Season Opening will take place across the full weekend, 7th and 8th April, and you can be sure that this award-winning dealership will be pulling out all the stops this year.
“We will have all of the 2018 Ducati motorcycles on display, including the V4 and even a stripped-down version so customers can admire and understand all of the incredible mechanical beauty of this bike – it’s quite fascinating to see! We’ll also be giving away the chance to win a Ducati Track Day experience on-board a Panigale 959 at Silverstone, will be providing tours of our £150,000 workshop and visitors can even enter their own motorcycle (doesn’t have to be a Ducati) into our Ducati Season Awards, also taking place that weekend! Prizes will be awarded for Best Motorcycle on Show, Best Accessorised Motorcycle and Best Classic Motorcycle!
And that’s not all, we’ll also have weekend-only special offers throughout the store, ride-ins, hot food and all the latest clothing and accessories on display with no entry or parking fees! With so much more on offer during this Season Opening, it’s an ideal weekend-long party for bikers to kick start the motorcycling season in Scotland, with hopefully no snow!”
To enter the Ducati Season Awards and track day competition, find out full details of what’s going on at Ducati Glasgow and to pre-book a test ride on one of their 2018 model bikes, visit www.ducatiglasgow.co.uk or find out more on their Facebook page.